With the upgrading of new consumption concept, one-stop whole house customization and packaged occupancy have become the focus of enterprises, and the big home strategy is based on this change.
The core part of whole house customization is the upgraded version of the overall furniture. More and more customized brands regard design as the core of enterprise development and make continuous innovation in the appearance and function of products. At present, the mainstream customized home enterprises have basically completed the brand strategy upgrading of "whole house customization". Customized furniture has become a new growth point of furniture consumption. It depends on the useful use of home space, full consumption, personalized consumption demand and strong sense of modernity.
Packaged home is a new direction for the future development of whole house customization. With the continuous upgrading of products, the types are richer and richer, and the functions are more and more diverse. Consumers have changed from the original pursuit of product functions to the demand for quality life, and pursue personalized, comfortable, healthy, environmental friendly and intelligent products and one-stop services. The customized home is not muddy and beautiful.
In recent years, the customized furniture industry has ushered in rapid development. The revenue scale of the industry has exceeded 100 billion, and there is still much room to improve the market penetration. Whole house customization is the result of the interaction of consumers, home decoration companies and the industry. Personalized and diversified consumption is the mainstream of modern consumption. From the perspective of consumers, customized furniture can meet consumers' demands of different styles and specifications, and the whole house customization is worry-saving and labor-saving; For businesses, the gross profit margin of customized furniture is higher, and whole house customization can greatly increase the customer unit price and sales.
在消费升级的时代，全屋定制和智能家居是未来的主要发展趋势，全屋定制和智能家居的发展，促 进了单品类家装企业通过兼并重组、寻求战略合作等方式拓展其经营业务范围，跨界融 合将成为长期趋势。
In the era of consumption upgrading, whole house customization and smart home are the main development trends in the future. The development of whole house customization and smart home has promoted the single category home decoration enterprises to expand their business scope through merger and reorganization and seeking strategic cooperation. Cross border integration will become a long-term trend.
With the increasingly younger consumer market, consumer groups in the whole house customization industry show a younger trend. Combined with their consumption habits, targeted product design and marketing plans will also contribute to the development of whole house customization enterprises.