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全屋定制企业面对整装大家居模式该如何抉择?

发布日期:2021-09-09 作者: 点击:111

随着新的消费观念升级,一站式全屋定制和整装入住成为企业的关注焦点,而大家居战略,正是基于这样的转变而落地的。
With the upgrading of new consumption concept, one-stop whole house customization and packaged occupancy have become the focus of enterprises, and the big home strategy is based on this change.
全屋定制的核心部分,是作为整体家具的升级版,越来越多的定制品牌将设计视为企业发展的核心,在产品的外观和功能上的不断创新,目前主流的定制家居企业基本都完成了“全屋定制”的品牌战略升级。定制家具已成为家具消费的新的增长点,它依赖于有用利用家居空间,充分消费个性化的消费需求和强烈的现代感。
The core part of whole house customization is the upgraded version of the overall furniture. More and more customized brands regard design as the core of enterprise development and make continuous innovation in the appearance and function of products. At present, the mainstream customized home enterprises have basically completed the brand strategy upgrading of "whole house customization". Customized furniture has become a new growth point of furniture consumption. It depends on the useful use of home space, full consumption, personalized consumption demand and strong sense of modernity.
整装大家居是全屋定制未来发展的新方向。随着产品的不断升级,种类越来越丰富,功能越来越多样,消费者也由原先追求产品功能,转而对品质生活有所要求,追求个性、舒 适、健康、环保、智能化的产品与一站式服务,定制的家居不拖泥带水,并且美观。
Packaged home is a new direction for the future development of whole house customization. With the continuous upgrading of products, the types are richer and richer, and the functions are more and more diverse. Consumers have changed from the original pursuit of product functions to the demand for quality life, and pursue personalized, comfortable, healthy, environmental friendly and intelligent products and one-stop services. The customized home is not muddy and beautiful.
近年来定制家具行业迎来快速发展,行业的收入规模超过千亿,市场渗 透率仍有较大提升空间。全屋定制是消费者、家装公司、行业多方作用的结果。个性化、多元化消费是现代消费主流,从消费者角度来看,定制家具可以满足消费者不同的风格、规格诉求,而且全屋定制省心省力;对商家来说,定制家具的毛利润率更高,并且全屋定制可以大幅提升客单价,提高销售额。
In recent years, the customized furniture industry has ushered in rapid development. The revenue scale of the industry has exceeded 100 billion, and there is still much room to improve the market penetration. Whole house customization is the result of the interaction of consumers, home decoration companies and the industry. Personalized and diversified consumption is the mainstream of modern consumption. From the perspective of consumers, customized furniture can meet consumers' demands of different styles and specifications, and the whole house customization is worry-saving and labor-saving; For businesses, the gross profit margin of customized furniture is higher, and whole house customization can greatly increase the customer unit price and sales.
在消费升级的时代,全屋定制和智能家居是未来的主要发展趋势,全屋定制和智能家居的发展,促 进了单品类家装企业通过兼并重组、寻求战略合作等方式拓展其经营业务范围,跨界融 合将成为长期趋势。
In the era of consumption upgrading, whole house customization and smart home are the main development trends in the future. The development of whole house customization and smart home has promoted the single category home decoration enterprises to expand their business scope through merger and reorganization and seeking strategic cooperation. Cross border integration will become a long-term trend.
随着消费市场的日益年轻化,全屋定制行业消费群体呈现年轻化趋势,结合他们的消费习惯,有针对性的产品设计和营销计划也将有助于全屋定制企业的发展。
With the increasingly younger consumer market, consumer groups in the whole house customization industry show a younger trend. Combined with their consumption habits, targeted product design and marketing plans will also contribute to the development of whole house customization enterprises.

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